Mad Fish Info Code of Ethics

Not all SEO companies are created equal.  Many so-called SEO experts do not adhere to the basic principles held by firms that truly want to see positive results and helpful advances in search engine marketing.  When choosing an SEO company, make sure it follows standards and guidelines that provide real results.

The following is the list of SEO ethics that Mad Fish SEO and its staff follow.

Mad Fish SEO, as a consultant and/or vendor for SEO services to our clients, will work to achieve higher rankings and improved traffic for our client’s sites while adhering to the following principles:

Mad Fish SEO will not intentionally do harm to a client.
Mad Fish SEO will always do its best to ensure that the technology and processes we use adhere to all of the necessary search engine and directory guidelines. We will never knowingly use processes that are found to get sites banned or removed.

Mad Fish SEO will not intentionally violate any rules imposed by search engines or directories.
Mad Fish SEO will always work to ensure that it is up-to-date on the rules and guidelines of the appropriate search engines and directories, and will act as necessary on any changes made to these rules so as to avoid any potential harm to our clients.

Mad Fish SEO will not intentionally mislead traffic to sites.
Mad Fish SEO will follow processes that do not use misinformation to get visitors to client web sites. 

Mad Fish SEO will not intentionally violate the law.
Mad Fish SEO will follow all necessary copyright, trademark and anti-spamming laws.

Mad Fish SEO will not falsely represent others work as their own.
Mad Fish SEO takes care in avoiding plagiarism in all of its work. We provide original writings and designs for our clients. Any third parties original works used by Mad Fish SEO is done so only with prior consent.

Mad Fish SEO will not misrepresent itself.
Mad Fish SEO is open and honest about its capabilities and experiences.  We will not mislead clients about our performance, resources, or client successes.

Mad Fish SEO will not participate in a conflict of interest without the approval of all parties.
Mad Fish SEO will provide services to similar or related clients fairly and without bias. Clients in related spaces will be notified but can expect the same level of service. 

Mad Fish SEO will set reasonable expectations with all clients.
Mad Fish SEO will never make promises it cannot keep. We are open and honest about how we can best help all of our clients and we set realistic expectations and goals for services.  We always stress honesty in terms of what can be guaranteed and what cannot.  We do not set timeline expectations for things which we have no immediate control.

Mad Fish SEO will protect the confidentiality and anonymity of our clients.
Mad Fish SEO staff is bound to protect client information and documentation that is not generally known until such information is made public. We appreciate our client testimonials but refrain from using any opinions or documents from clients until we have their explicit approval.

Mad Fish SEO will work to increase or retain the rankings of client sites to the very best of our ability.
Mad Fish SEO appreciates the trust clients put in us to create, build, market and manage their online presence. We are obligated by our agreements with our clients to honestly and competently improve or maintain their search engine rankings to our best ability.  We will always do what is in our client’s best interest, even as search engines reinvent themselves, competition expands or techniques change. 

Mad Fish SEO chooses to forego providing SEO services to sites that provide or promote pornography or gambling.