Search Engine Optimization
Search Engine Optimization or SEO is the methodology behind achieving maximum search engine rankings through organic, proven techniques using a combination of web site programming, copywriting, link building, and sales techniques. By analyzing a site, a SEO strategy can be created to incorporate a number of different techniques to improve a site’s rankings within search engine searches, ultimately resulting in an increase in better, more qualified visitors to a site.
SEO is not an exact science. Competition changes every week and search engines modify their algorithms. That is why having a company monitor a site and its ranking continually will ensure that on-going optimization is achieved.
Mad Fish SEO develops an SEO strategy for every client. Each strategy includes both Web Site Optimization (often called on-page optimization) and Web Site Marketing. Every individual strategy will be managed and reported in such a way as to provide a client with a broad assessment of how a site is fairing on a global perspective on the web.