SEM Campaign Tracking

Mad Fish Info believes that PPC campaigns are only as good as the quality of traffic they generate. It is not enough to increase traffic to a site. If potential customers do not complete a transaction - whether it’s buying a product, signing up for a newsletter, or becoming a member – than modifications to a campaign need to be made.

By carefully tracking a campaigns successes and shortcomings, Mad Fish Info modifies campaigns as needed to improve the quality of visitors to the site, the click-thru-rate, and the transaction success rate.

Our campaign managers track and analyze several factors and data including:

• Keyword & Search Term Conversion
• Landing Page Copy and Layout
• Conversion rates
• Price per Click
• User Path Analysis
• Countries and Regions

By constantly monitoring these factors and making changes accordingly, our diligent staff optimizes any campaign to its fullest ROI potential.