Pay Per Click Marketing

Pay-Per-Click or PPC campaigns are a powerful advertising strategy for websites. Through this mechanism, sites get in front of consumers within their key demographics by utilizing ads placed in search engine results and pay for only the visitors that actually get to their site. PPC is a great way to quickly get to your online customers.

PPC campaigns can be put together by anyone with a site to promote. But managing a site takes knowledge of search engines, keywords and consumer behavior if any sort of profit is going to be made. Only through constant monitoring, analysis and adjustments will a campaign return its investment.

Mad Fish SEO runs client PPC campaigns as if they were their own. Through keyword research we establish the best, most cost-effective strategy for our clients and then build conversion generating landing pages for the campaign. Through on-going conversion tracking and analysis our team’s goal is to lower cost-per-click rates while maximizing each site’s ROI.

Initial Keyword Research / Analysis (1 st month only)
Landing Page Creation / Set-up / Maintenance
Google Adwords Account Setup
Monthly Analytics Tracking (Begins 2 nd month replacing Keyword Research service)

- Conversion Tracking
- User Path Analysis