Mad Fish Digital’s search engine optimization marketing services for the higher education industry are designed to…
- Increase online visibility and prospective student conversion rates
- Drive organic traffic and website engagement
- Improve search engine rankings and build brand awareness
We value education! With over 17 years of SEO marketing experience and collaboration with higher education institutions, Mad Fish Digital has developed tailored SEO strategies to help our clients optimize their digital presence and reach the right students, faculty, and stakeholders.
Our team of SEO experts understands the unique challenges and opportunities in the higher education industry. Our technical SEO strategies include in-depth keyword research and competitor analysis to elevate the visibility of our clients in search engine results, targeting qualified leads and inquiries.
Mad Fish Digital’s SEO tactics, content creation, and technical SEO skills, help higher education institutions connect with students and parents at all stages of the prospective student journey. By leveraging our SEO expertise our clients are able to…
- Establish themselves as industry leaders
- Position their website as an online authority
- Become a trustworthy institutional brand in the digital landscape
“The Mad Fish team is honest, dedicated, and extremely knowledgeable. As a client, they understood our needs and created solutions that worked. Personally, I have worked with Ben, Anne and Erica and I can’t speak highly enough about my interactions with the team. It’s refreshing to work with people that are committed to providing the very best for their clients in such a positive and professional way. Kudos to the Mad Fish team!!”
-Kurt Fuchs
CEO, Gish’s Furniture
“After seeing the detail and practical recommendations in our site evaluation, I can confidently say that it would be foolish to overlook the value in having the Mad Fish team take a look at your site.”
-Brian Bates
Web Communications Manager, Washington State University
“Mad Fish Digital Rocks! Excellent ROI. Their backend understanding is absolutely essential for a company wanting to scale and grow. Very professional and easy to understand what you are paying for.”
-Jose Barios
CEO, Cleansolution Services
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Higher Education SEO agency
When working with higher education clients and institutions, Mad Fish Digital develops specific search engine optimization strategies that begin with a thorough analysis of the current website and target audiences. Our strategies include keyword research and mapping, on-page content strategy, and ongoing site health that increase our client’s organic traffic and also improve the user experience.
We Help Solve Issues Such As:
Decreased Enrollment Rates
Are you struggling to attract and retain students? The decrease in enrollment rates in higher education businesses can be attributed to ineffective marketing strategies or a lack of understanding of the target audience’s needs and preferences.
Low Return on Investment (ROI)
Many higher education businesses face challenges in achieving a satisfactory return on investment from their marketing efforts. This could be because of the inefficient allocation of resources, ineffective tracking and measurement of marketing campaigns, or an inability to demonstrate the value of education to prospective students.
Difficulty in Differentiating from Competitors
Higher education businesses often struggle to differentiate themselves from competitors because of the lack of unique selling points leading to increased competition. The brand recognition and reputation could decrease, resulting in a decline in student interest and enrollment.
Digital Marketing Metrics We Manage for Our Higher Education Clients
Sure, here are the top 7 key performance indicators for Higher Education industry search engine optimization campaigns:
- Organic Traffic: This measures the number of visitors coming to your website from organic search results. For example, a higher education institution can track the increase in organic traffic from prospective students searching for degree programs or admissions information.
- Keyword Rankings: This tracks the ranking of specific keywords related to higher education in search engine results. For instance, a university can monitor the rankings of keywords like “best business schools” or “online MBA programs” to gauge their visibility in search results.
- Click-Through Rate (CTR): CTR measures the percentage of users who click on your website’s link after seeing it in search results. Higher education institutions can analyze the CTR for keywords related to their academic programs or campus events to assess the effectiveness of their meta descriptions and titles.
- Conversion Rate: The conversion rate measures the percentage of website visitors who complete a desired action, such as filling out an inquiry form or applying for admission. For example, a college can track the conversion rate of its “request information” page to evaluate the effectiveness of its SEO efforts in attracting prospective students.
- Backlink Quality and Quantity: This assesses the number and quality of external websites linking back to your website. For instance, a university can track the acquisition of backlinks from reputable educational blogs or industry publications to improve its authority and search engine rankings.
- Page Load Speed: This measures the time it takes for a web page to load completely. Websites can monitor page load speed to ensure a seamless UX, especially for prospective students researching academic programs or faculty profiles.
- Mobile-Friendly Website: This evaluates the responsiveness and usability of a website on mobile devices. For example, a college can track the percentage of mobile traffic and ensure that its website provides a seamless experience for prospective students accessing the information on smartphones and tablets.
Higher Education Industry Trends
The global digital education market size was valued at $106.4 billion in 2019 and is projected to reach $374.3 billion by 2026, registering a CAGR of 14.6% from 2020 to 2026
SEO Strategies
Mad Fish Digital’s search engine optimization strategies help increase institution’s digital visibility, develop a student lead pipeline, and attract more prospective students. We fine-tune on-page content, improve search engine rankings, and improve user engagement to help higher education institutions advance their digital footprints.
Content Marketing
Mad Fish Digital’s content marketing strategy encompasses a values-first, high-touch experience. In addition to SEO strategies we develop content strategies, conduct content audits, audience research, KPI development, brand positioning, and visual content development. Our strategies are designed to increase enrollment rates and enhance an institution’s competitive edge in the market.
Keyword Research & Strategy
Mad Fish Digital specializes in SEO keyword research specific to the higher education industry. Our keyword research analyzes individual words and phrases, then prioritizes each keyword by performance driven metrics. We target valuable search queries that are specific to an institution then optimize on-page content to deliver measurable results that attract qualified prospective students.
Local SEO
Mad Fish Digital optimizes our client’s Google Business Profile, Bing Local, and Yelp profiles by incorporating them into effective local SEO strategies. We optimize each profile’s business information to increase relevant website traffic, student lead generation, and matriculation rates focused on driving enrollment and boosting institutional and brand recognition.
On-Page SEO
Mad Fish Digital’s on-page SEO for higher-ed clients drives increased visibility, organic traffic, and increases on-page engagement. Leveraging targeted keyword research and values based content marketing strategies, our team drives performance through. content optimization, metadata optimization, profile optimization, image and video SEO, internal linking and more.
Off-Page SEO
Mad Fish Digital’s off-page SEO is ideal for higher education institutions that are looking to maximize trustworthiness and authoritativeness. We identify everything from broken links to off-page industry expert author opportunities to help our clients increase their organic search traffic and boost online visibility.
Technical SEO
For over 17 years, Mad Fish Digital has honed its skills in technical SEO for the higher education industry. Our team analyzes server logs, status codes, redirects, website crawlability, and site speed to help institutions improve rankings and increase organic traffic.
Analytics & Monitoring
Mad Fish Digital’s performance reporting provides insights into user behavior, engagement metrics, conversion rates, email metrics, prospective student pipeline reporting, active student leads and more! Our analytics dashboards and regular website monitoring tools provide transparent reporting for all levels of the digital marketing team, board members and stakeholders.
Why Brands Trust Mad Fish Digital as Their Higher Education SEO Partner
Providing innovative Pieces to the Digital Puzzle
Mad Fish Digital is a certified B-Corporation and award-winning agency. We help clients in the higher education industry improve their search engine ranking. Increasing student enrollment, pipeline retention, organic traffic, and student lead conversion rates are all areas of expertise by Mad Fish Digital.
Learn more from Our SEO Team
Prioritizing Clients
Mad Fish Digital prioritizes the employee and client experiences, ensuring a positive and collaborative work environment. We believe in great people that have the time and space to build strong relationships with clients while providing the best customer service, and maximizing results.
Achieving Outcomes for Clients.
Mad Fish Digital is your go-to partner for driving SEO results for higher education institutions. Our digital marketing tactics are mapped to specific KPIs and optimized to deliver measurable outcomes that drive our client’s business forward.
New and creative method
Mad Fish Digital offers an innovative approach to digital strategy development for the higher education industry. We evaluate and improve our strategy, focusing on results that help our clients stay ahead in the digital landscape.
Research First Approach
Mad Fish Digital's research-first approach ensures a deep understanding of each higher education institution's brand, story, and competitive digital marketing landscape. With a focus on deep analysis and licensed market research, we tailor each SEO strategy towards maximizing impact and driving success.
Best Agency for the Planet
Our mission statement is simple, to be the best agency for the planet. We believe that empowering employees will not only help the company thrive, but will also create an environment of happy people, both our clients and employees. We empower our employees to learn and grow while giving our clients the best result possible.
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