Microsoft announced yesterday that it will offer consumers cash back incentives for using their search engine, Live search. The way the program is designed, consumers will be rewarded for searching and buying products using Microsoft’s SE by receiving a percentage rebate after the transaction is completed.  That rebate equates to a cost per action fee Microsoft charges its merchants, which include online stores like eBay, Barnes & Noble and Overstock.com. 

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So, the buzz word this weekend for me was “Twitter.”  I was at a spectacular bunko birthday party for a friend where a colleague in the industry asked if “I Twittered.” Afraid that I may have had a few more Heinekens than I originally tallied, I asked for some clarification where I was than introduced to the twitters he had been receiving over the course of the evening.  The next day, my previous boss and dear friend, instant messaged my husband asking if we knew what twitter was.  That was the last straw. I jumped in and have been playing around with the thing and generally obsessed with it for the last 72 hours.

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