I’ve been working with a few different blog writers lately and I’m finding that the one thing that makes the good ones stand out is something, unfortunately, you just can’t teach.  There are bloggers out there that say they can write, say they can be topical, say they can project an interesting voice. But frankly, few are truly capable.  Blogging takes a certain amount of radio-announcer wit and charisma to truly make an impact. 

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