Client’s are often amazed at how their search engine results fluctuate month to month, especially in the early stages of an SEO campaign. As SEO specialists, we understand the constant changes search engines make to improve the accuracy and usefulness of their results. Explaining the volatility of search results is easy when you consider that, like any quality company, these search engines are attempting to improve their business, and stay ahead of the curve when it comes to the constant increase in content on the web. Ultimately, we all hope these changes will result in better ways to get quality sites at the top of results and push down the noise. In an interview with Udi Manber in Popular Mechanics we learn that Google made roughly 450 changes to its engine algorithm last year. You can read more of the interview with the Google Vice President by following the link below.

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On Thursday, YouTube released YouTube Insight, a video analytics tool created to help posters understand where their viewers are located and how they found their videos. Like data analytics programs, the data collected through Insight is expected to help online marketers and advertisers better target their videos to the correct regions and demographics. 

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Analysts are assessing Google’s paid click numbers for the last couple of months and are concerned that the search engine giant is falling short of its projected goals since the company adjusted how it generates clicks.  The Associated Press article “Google Paid Clicks Data Generate Debate” out today, news of Google’s faltering stock revenues and click rates has analysts wondering if this is a permanent problem or a temporary melt-down. 

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