Mad Fish SEO Blog » SEO News

Keyword Importance in URLs

ben.herman — Thu, 10 Sep 2009 21:04:38 +0000

In the recent Search engine ranking report from SEOmoz, the number ten (out of 24) ranking factor was “Keyword Use in the Page Name URL (i.e. madfishseo.com/folder/keyword.html).

It appears that it is becoming more important to make URLs descriptive, accurately describing a web page’s content. After the SEOmoz report was released, I racked my brain as to why something so exploitable could be such a huge factor. It seems that spammers could easily exploit this factor, and create poor quality websites with keyword rich URLs much like they did prior to 2004-2005. In 2005 Google appeared to be cracking down on this type of website spamming and those websites still appear to mostly be filtered lower in the results.

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Twitter for Business

ben.herman — Mon, 08 Jun 2009 16:14:12 +0000

A client recently asked how much effort should really be put into Twitter. Their understanding was that it was just a platform for voyeurism at its finest, where kids and adults can share intimate or inane details to people who may or may not care. As someone who has been following Twitter for quite some time and who has seen it evolve heavily just in the last year, I was a bit surprised by this assessment. I quickly realized that the benefits that Twitter can have for a business, if used correctly, are not on the surface obvious, especially for those still thinking about marketing in the most traditional sense. Twitter can be used to promote and spread the word about traditional marketing campaigns. But it can also be a great venue for less structured, more grass roots, marketing (think scrappy marketing).

Google Makes Mistake, Calling Sites Harmful

ben.herman — Mon, 02 Feb 2009 23:18:08 +0000

From ChannelWeb Today article “Google Accidentally Broke The Internet“

Over the weekend something strange happened to Google search results. For almost an hour on January 31, every site that Google returned in a search result was tagged with the message, “This site may harm your computer.” In fact, most of those sites wouldn’t harm a user’s computer. Instead an inadvertent keystroke deemed any Web site with “/” in the URL as potentially malicious. More

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Now Hiring – Entry Level Web Developer

ben.herman — Thu, 08 Jan 2009 20:10:40 +0000

Mad Fish SEO is now looking to hire a part-time entry Level Web Developer to help us grow our SEO and Web Development business in 2009. Check out the job posting for more details on requirements and job responsibilities.

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Microsoft Launches New CashBack Program – Will It Work?

Corrie Herman — Thu, 22 May 2008 19:08:25 +0000

Microsoft announced yesterday that it will offer consumers cash back incentives for using their search engine, Live search. The way the program is designed, consumers will be rewarded for searching and buying products using Microsoft’s SE by receiving a percentage rebate after the transaction is completed. That rebate equates to a cost per action fee Microsoft charges its merchants, which include online stores like eBay, Barnes & Noble and Overstock.com.

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Google Makes 450 Algorithm Mods in 2007

Corrie Herman — Mon, 21 Apr 2008 18:02:39 +0000

Client’s are often amazed at how their search engine results fluctuate month to month, especially in the early stages of an SEO campaign. As SEO specialists, we understand the constant changes search engines make to improve the accuracy and usefulness of their results. Explaining the volatility of search results is easy when you consider that, like any quality company, these search engines are attempting to improve their business, and stay ahead of the curve when it comes to the constant increase in content on the web. Ultimately, we all hope these changes will result in better ways to get quality sites at the top of results and push down the noise. In an interview with Udi Manber in Popular Mechanics we learn that Google made roughly 450 changes to its engine algorithm last year. You can read more of the interview with the Google Vice President by following the link below.

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YouTube Analytics | Now You Can Track Your Viewers

Corrie Herman — Fri, 28 Mar 2008 03:12:24 +0000

On Thursday, YouTube released YouTube Insight, a video analytics tool created to help posters understand where their viewers are located and how they found their videos. Like data analytics programs, the data collected through Insight is expected to help online marketers and advertisers better target their videos to the correct regions and demographics.

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Economy Hitting Google Click –Thrus?

Corrie Herman — Fri, 28 Mar 2008 03:07:32 +0000

Analysts are assessing Google’s paid click numbers for the last couple of months and are concerned that the search engine giant is falling short of its projected goals since the company adjusted how it generates clicks. The Associated Press article “Google Paid Clicks Data Generate Debate” out today, news of Google’s faltering stock revenues and click rates has analysts wondering if this is a permanent problem or a temporary melt-down.

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