Google announced that they’ve changed the core of their search algorithm, and are essentially using a completely new one named “Hummingbird”. Google is using this name because the new algorithm is precise and fast.
Archive for the ‘SEO News’ Category
In the search industry, there are several questions I feel we’re asked by marketing savvy clients over and over again. These questions keep re-appearing because they’re not only good questions, but typically ones where answers are extremely tough to come by.
Recently, Danny Sullivan at Search Engine Land, reported that Google is making the secure search the default for all Google users. Previously, HTTPS was forced on you if you were logged into a Google product (i.e. gmail, analytics, Google+ etc…), and users who were not logged in were able to use the non-https version.
A client recently asked how much effort should really be put into Twitter. Their understanding was that it was just a platform for voyeurism at its finest, where kids and adults can share intimate or inane details to people who may or may not care. As someone who has been following Twitter for quite some time and who has seen it evolve heavily just in the last year, I was a bit surprised by this assessment. I quickly realized that the benefits that Twitter can have for a business, if used correctly, are not on the surface obvious, especially for those still thinking about marketing in the most traditional sense. Twitter can be used to promote and spread the word about traditional marketing campaigns. But it can also be a great venue for less structured, more grass roots, marketing (think scrappy marketing).