In the recent Search engine ranking report from SEOmoz, the number ten (out of 24) ranking factor was “Keyword Use in the Page Name URL (i.e. madfishseo.com/folder/keyword.html).

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A client recently asked how much effort should really be put into Twitter. Their understanding was that it was just a platform for voyeurism at its finest, where kids and adults can share intimate or inane details to people who may or may not care. As someone who has been following Twitter for quite some time and who has seen it evolve heavily just in the last year, I was a bit surprised by this assessment. I quickly realized that the benefits that Twitter can have for a business, if used correctly, are not on the surface obvious, especially for those still thinking about marketing in the most traditional sense. Twitter can be used to promote and spread the word about traditional marketing campaigns. But it can also be a great venue for less structured, more grass roots, marketing (think scrappy marketing).

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From ChannelWeb Today article “Google Accidentally Broke The Internet” (more…)

Mad Fish SEO is now looking to hire a part-time entry Level Web Developer to help us grow our SEO and Web Development business in 2009.  Check out the job posting for more details on requirements and job responsibilities. (more…)

Microsoft announced yesterday that it will offer consumers cash back incentives for using their search engine, Live search. The way the program is designed, consumers will be rewarded for searching and buying products using Microsoft’s SE by receiving a percentage rebate after the transaction is completed.  That rebate equates to a cost per action fee Microsoft charges its merchants, which include online stores like eBay, Barnes & Noble and Overstock.com. 

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