Every quality SEO campaign setup should start with a thorough analysis of the website’s code. The reason for the code analysis is two fold: 1.) make sure a search engine crawler can make it through the page and find the pertinent content, and 2.) make sure that a search engine crawler best understands the pertinent keywords of each page.
We’ve been putting together several SEO strategies for new and existing clients this past couple of weeks. As we work through each client’s needs and targets, we incorporate our recommendations into three clear segments. No matter what the client’s goal, whether it is increasing revenue or improving membership numbers, a good campaign strategy requires an expert assessment of keywords and existing searches, evaluation of a site’s on-page coding and recommendations for off-page link building.
Some light-hearted Friday Night SEO entertainment for the masses:
So, the buzz word this weekend for me was “Twitter.” I was at a spectacular bunko birthday party for a friend where a colleague in the industry asked if “I Twittered.” Afraid that I may have had a few more Heinekens than I originally tallied, I asked for some clarification where I was than introduced to the twitters he had been receiving over the course of the evening. The next day, my previous boss and dear friend, instant messaged my husband asking if we knew what twitter was. That was the last straw. I jumped in and have been playing around with the thing and generally obsessed with it for the last 72 hours.
I’ve been working with a few different blog writers lately and I’m finding that the one thing that makes the good ones stand out is something, unfortunately, you just can’t teach. There are bloggers out there that say they can write, say they can be topical, say they can project an interesting voice. But frankly, few are truly capable. Blogging takes a certain amount of radio-announcer wit and charisma to truly make an impact.
