Mad Fish SEO Blog » SEO Concepts & Ideas

How To Move a Website without Losing Your Search Rankings

ben.herman — Fri, 13 Nov 2009 22:47:29 +0000

For any number of reasons it can sometimes become necessary to move a website to a new domain. When done correctly, moving to a new domain can be simple and flawless. Unfortunately, there is only one way to do it right, and a million paths for getting it wrong.

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Advanced SEO URLs in Apache and IIS

ben.herman — Thu, 29 Oct 2009 21:21:42 +0000

When making a website SEO friendly, one of the first orders of business is analyzing the URL structure. If the website utilizes the proper keywords in the URL filenames, then the next step is to make sure that search engines (and users) are only able to view one version of each page.

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Keyword Importance in URLs

ben.herman — Thu, 10 Sep 2009 21:04:38 +0000

In the recent Search engine ranking report from SEOmoz, the number ten (out of 24) ranking factor was “Keyword Use in the Page Name URL (i.e. madfishseo.com/folder/keyword.html).

It appears that it is becoming more important to make URLs descriptive, accurately describing a web page’s content. After the SEOmoz report was released, I racked my brain as to why something so exploitable could be such a huge factor. It seems that spammers could easily exploit this factor, and create poor quality websites with keyword rich URLs much like they did prior to 2004-2005. In 2005 Google appeared to be cracking down on this type of website spamming and those websites still appear to mostly be filtered lower in the results.

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Do Search Engines Understand Your Site?

ben.herman — Wed, 02 Sep 2009 23:00:30 +0000

Every quality SEO campaign setup should start with a thorough analysis of the website’s code. The reason for the code analysis is two fold: 1.) make sure a search engine crawler can make it through the page and find the pertinent content, and 2.) make sure that a search engine crawler best understands the pertinent keywords of each page.

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The SEO Strategy | Summary of SEO Goals Statement

Corrie Herman — Wed, 02 Apr 2008 19:56:45 +0000

We’ve been putting together several SEO strategies for new and existing clients this past couple of weeks. As we work through each client’s needs and targets, we incorporate our recommendations into three clear segments. No matter what the client’s goal, whether it is increasing revenue or improving membership numbers, a good campaign strategy requires an expert assessment of keywords and existing searches, evaluation of a site’s on-page coding and recommendations for off-page link building.

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Designing Code | An SEO Rap

Corrie Herman — Sat, 29 Mar 2008 06:30:52 +0000

Some light-hearted Friday Night SEO entertainment for the masses:

View This Video on You Tube

The web developers at Mad Fish are in agreement that the Poetic Prophet raps the truth.

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Is Twitter an SEO Strategy?

Corrie Herman — Fri, 28 Mar 2008 17:15:42 +0000

So, the buzz word this weekend for me was “Twitter.” I was at a spectacular bunko birthday party for a friend where a colleague in the industry asked if “I Twittered.” Afraid that I may have had a few more Heinekens than I originally tallied, I asked for some clarification where I was than introduced to the twitters he had been receiving over the course of the evening. The next day, my previous boss and dear friend, instant messaged my husband asking if we knew what twitter was. That was the last straw. I jumped in and have been playing around with the thing and generally obsessed with it for the last 72 hours.

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That Thing About Bloggers

Corrie Herman — Fri, 28 Mar 2008 17:12:25 +0000

I’ve been working with a few different blog writers lately and I’m finding that the one thing that makes the good ones stand out is something, unfortunately, you just can’t teach. There are bloggers out there that say they can write, say they can be topical, say they can project an interesting voice. But frankly, few are truly capable. Blogging takes a certain amount of radio-announcer wit and charisma to truly make an impact.

Read more on That Thing About Bloggers…

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