For any number of reasons it can sometimes become necessary to move a website to a new domain. When done correctly, moving to a new domain can be simple and flawless. Unfortunately, there is only one way to do it right, and a million paths for getting it wrong.
When making a website SEO friendly, one of the first orders of business is analyzing the URL structure. If the website utilizes the proper keywords in the URL filenames, then the next step is to make sure that search engines (and users) are only able to view one version of each page.
In the recent Search engine ranking report from SEOmoz, the number ten (out of 24) ranking factor was “Keyword Use in the Page Name URL (i.e. madfishseo.com/folder/keyword.html).
Every quality SEO campaign setup should start with a thorough analysis of the website’s code. The reason for the code analysis is two fold: 1.) make sure a search engine crawler can make it through the page and find the pertinent content, and 2.) make sure that a search engine crawler best understands the pertinent keywords of each page.
We’ve been putting together several SEO strategies for new and existing clients this past couple of weeks. As we work through each client’s needs and targets, we incorporate our recommendations into three clear segments. No matter what the client’s goal, whether it is increasing revenue or improving membership numbers, a good campaign strategy requires an expert assessment of keywords and existing searches, evaluation of a site’s on-page coding and recommendations for off-page link building.
