As search engine optimization has become increasingly important for companies who want to strengthen their online presence, the amount of content floating around the internet has multiplied exponentially. Businesses constantly send new content out into the ether, hoping it will help them improve their keyword rankings – but, unfortunately for the average web user looking for helpful information, most of this content is targeted at search engine web crawlers rather than at the actual people who must wade through it all to find what they’re looking for.

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Google’s addition of local search results has given businesses a new type of fruit to reach for in their search engine marketing efforts. While the concept didn’t even exist just a few years ago, local search now captures 20% of all searches, displacing organic search results.

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For any number of reasons it can sometimes become necessary to move a website to a new domain. When done correctly, moving to a new domain can be simple and flawless.  Unfortunately, there is only one way to do it right, and a million paths for getting it wrong.

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When making a website SEO friendly, one of the first orders of business is analyzing the URL structure.  If the website utilizes the proper keywords in the URL filenames, then the next step is to make sure that search engines (and users) are only able to view one version of each page.

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In the recent Search engine ranking report from SEOmoz, the number ten (out of 24) ranking factor was “Keyword Use in the Page Name URL (i.e. madfishseo.com/folder/keyword.html).

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