As search engine optimization has become increasingly important for companies who want to strengthen their online presence, the amount of content floating around the internet has multiplied exponentially. Businesses constantly send new content out into the ether, hoping it will help them improve their keyword rankings – but, unfortunately for the average web user looking for helpful information, most of this content is targeted at search engine web crawlers rather than at the actual people who must wade through it all to find what they’re looking for.
Archive for the ‘Content Management’ Category
Zillions of blogs – that’s what I feel the internet is cram-packed with. There are so many wonderfully written blogs worth reading and following; I have blog-reader guilt weekly because I have no time to read them all. But, there are a lot of garbage blogs out there as well streaming pointless content for the sake of making noise in cyberspace. I have written blog content for a number of companies and groups and have found that if I can answer yes to four pointed questions about any topic for any blog, then I can feel good about putting it out to the world.