Way back in June, Bing gave us an early Christmas present: the ability to auto tag URLs in Bing AdCenter. While this may seem like a long time coming, we here at Mad Fish definitely welcomed the productivity improvements that
Overview In August 2012, Mad Fish began consulting with a California-based private security firm. The company provides a wide variety of elite security services across the United States for high-end clients. It also has a large recruitment department continually seeking
Overview In October 2012, Mad Fish was approached by a nationally-focused product testing facility to evaluate their current position online and make recommendations for improving the value they were getting out of their web site presence, both organically and through
Overview Mad Fish began working with a client in September 2012 that specializes in providing their customers with vehicle connectivity solutions offering mobile WiFi integration. The company sells both nationally and internationally, with a focus on mass transit and private
Overview In July 2012, Mad Fish began working with a local company looking to become the go-to Portland contractor for demolition and asset recovery services. The client lacked a search engine-friendly website that properly communicated both the client’s available services
Native Advertising: Ethics and Best Practices In our previous posts, we spoke about the definition of native advertising and the various forms it takes. In our final installment, we will explore the ethical issues surrounding native ads as well as
This post is Part Two in a series on native advertising by Mad Fish. This post will focus on the ads types that are most commonly referred to as “native advertising:” Sponsored Content/Promoted Listings, Advertorials, and Recommendation Widgets.