Google announced that they’ve changed the core of their search algorithm, and are essentially using a completely new one named “Hummingbird”. Google is using this name because the new algorithm is precise and fast.
In the search industry, there are several questions I feel we’re asked by marketing savvy clients over and over again. These questions keep re-appearing because they’re not only good questions, but typically ones where answers are extremely tough to come by.
Recently, Danny Sullivan at Search Engine Land, reported that Google is making the secure search the default for all Google users. Previously, HTTPS was forced on you if you were logged into a Google product (i.e. gmail, analytics, Google+ etc…), and users who were not logged in were able to use the non-https version.
The core of any good SEO strategy must be based on two key elements: content and backlinks. These days, Google is on to the low-quality backlink strategies that once worked forcing all companies to think beyond the simple article submission tactic of a couple years ago. Quality is the name of the game, and in order to find that quality backlink, you need to: Read the rest of this entry »
So your blog post is ranking well for a couple of high-profile terms. You know your content is informative; you’ve had several websites cite it as a source. And yet, the blog post isn’t generating a lot of visits. Is there something more you can do to get that blog post to convert into a website visitor – or better yet, a potential customer?