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How to Enable Auto UTM Tags in Bing Ad Center

Way back in June, Bing gave us an early Christmas present: the ability to auto tag URLs in Bing AdCenter. While this may seem like a long time coming, we here at Mad Fish definitely welcomed the productivity improvements that

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Case Study: Usability Study & Audit Results In 30% Increase In Job Application Interest

Overview In August 2012, Mad Fish began consulting with a California-based private security firm. The company provides a wide variety of elite security services across the United States for high-end clients. It also has a large recruitment department continually seeking

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Case Study: B2B Testing Facility Grows Leads by 223% with Mad Fish

Overview In October 2012, Mad Fish was approached by a nationally-focused product testing facility to evaluate their current position online and make recommendations for improving the value they were getting out of their web site presence, both organically and through

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Corporate Culture

Thinking Outside the Aquarium

At Mad Fish, we pride ourselves on forward-thinking relevant strategies. These strategies include words like social, organic, inbound, outbound, and paid. While we spend a significant amount of time staying up on the latest relevant strategies, it’s easy to forget
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Organic Search Traffic

Case Study: Web Optimization Increases Search Traffic by 117%

Overview Mad Fish began working with a client in September 2012 that specializes in providing their customers with vehicle connectivity solutions offering mobile WiFi integration. The company sells both nationally and internationally, with a focus on mass transit and private

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Case Study: Web Optimization Results in 130% Search Traffic Increase

Overview In July 2012, Mad Fish began working with a local company looking to become the go-to Portland contractor for demolition and asset recovery services. The client lacked a search engine-friendly website that properly communicated both the client’s available services

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The Atlantic

Ethics of Native Advertising – Running Effective Campaigns

Native Advertising: Ethics and Best Practices In our previous posts, we spoke about the definition of native advertising and the various forms it takes. In our final installment, we will explore the ethical issues surrounding native ads as well as

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Native Advertising – Know Your Ad Types

This post is Part Two in a series on native advertising by Mad Fish. This post will focus on the ads types that are most commonly referred to as “native advertising:” Sponsored Content/Promoted Listings, Advertorials, and Recommendation Widgets.

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What Is Native Advertising?

This post is Part One in a series on native advertising by Mad Fish. It covers some history of what we consider “native advertising,” and its definitions according to the IAB. Future posts in this blog series will highlight each

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PPC Tip – Are You Spending Too Much on Irrelevant Keywords?

Optimizing your search terms to capture as much exact match traffic as possible is one of the most important facets of running a successful AdWords campaign. Here’s a quick check to see how much you are spending on Exact, Phrase,

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