A client recently asked how much effort should really be put into Twitter. Their understanding was that it was just a platform for voyeurism at its finest, where kids and adults can share intimate or inane details to people who may or may not care. As someone who has been following Twitter for quite some time and who has seen it evolve heavily just in the last year, I was a bit surprised by this assessment. I quickly realized that the benefits that Twitter can have for a business, if used correctly, are not on the surface obvious, especially for those still thinking about marketing in the most traditional sense. Twitter can be used to promote and spread the word about traditional marketing campaigns. But it can also be a great venue for less structured, more grass roots, marketing (think scrappy marketing).

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Zillions of blogs – that’s what I feel the internet is cram-packed with.  There are so many wonderfully written blogs worth reading and following; I have blog-reader guilt weekly because I have no time to read them all.  But, there are a lot of garbage blogs out there as well streaming pointless content for the sake of making noise in cyberspace.  I have written blog content for a number of companies and groups and have found that if I can answer yes to four pointed questions about any topic for any blog, then I can feel good about putting it out to the world.

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From ChannelWeb Today article “Google Accidentally Broke The Internet” Read the rest of this entry »