This post is Part Two in a series on native advertising by Mad Fish. This post will focus on the ads types that are most commonly referred to as “native advertising:” Sponsored Content/Promoted Listings, Advertorials, and Recommendation Widgets.
This post is Part One in a series on native advertising by Mad Fish. It covers some history of what we consider “native advertising,” and its definitions according to the IAB. Future posts in this blog series will highlight each
Optimizing your search terms to capture as much exact match traffic as possible is one of the most important facets of running a successful AdWords campaign. Here’s a quick check to see how much you are spending on Exact, Phrase,
Nick Winkleblack is already revolutionizing our PPC and Social Media strategies. As our new Director of Business Development, Nick has been busy learning and adapting his knowledge to help Mad Fish grow and meet increasing demand.
If you are looking to become a certified Google Partner and AdWords certification looms in your future, you are no doubt wondering what you’ll be up against. As a recent “graduate” myself, I wanted to share some tips about how
Jasmine Paul’s YA Novel, “A Girl, In Parts” This month is Client Manager Jasmine Paul’s 2 year anniversary with Mad Fish SEO. Jasmine specializes in working with our home building and construction clients due to years of experience working with
Zillions of blogs – that’s what I feel the internet is cram-packed with. There are so many wonderfully written blogs worth reading and following; I have blog-reader guilt weekly because I have no time to read them all. But, there
One of the truly fantastic things about paid search marketing (or pay-per-click/PPC marketing) is the level of control you can have over your ad content. Not only can you craft keyword-specific ads that are relevant to your business, you can