So your blog post is ranking well for a couple of high-profile terms. You know your content is informative; you’ve had several websites cite it as a source. And yet, the blog post isn’t generating a lot of visits. Is there something more you can do to get that blog post to convert into a website visitor – or better yet, a potential customer?
As search engine optimization has become increasingly important for companies who want to strengthen their online presence, the amount of content floating around the internet has multiplied exponentially. Businesses constantly send new content out into the ether, hoping it will help them improve their keyword rankings – but, unfortunately for the average web user looking for helpful information, most of this content is targeted at search engine web crawlers rather than at the actual people who must wade through it all to find what they’re looking for.
Google’s addition of local search results has given businesses a new type of fruit to reach for in their search engine marketing efforts. While the concept didn’t even exist just a few years ago, local search now captures 20% of all searches, displacing organic search results.